Apple’s iPhone 5 has a notable upgraded display when compared with Samsung Galaxy SIII. Apple iPhone5 when compared with earlier version comes with new 326 ppi, 1136 x 640 Retina display. But according to a study made by a research firm IHS that iPhone 5’s display lags behind the Samsung Galaxy S III’s display on the important measure of color gamut, which creates a more vibrant, crisp image with better overall color saturation.

Apple’s iPhone 5 incorporates 4-inch IPS LCD display with 1136×640 pixels quality and 326 ppi, however Samsung Galaxy SIII comes with 4.8-inch HD super AMOLED display with 1280×720 pixels quality and 306 ppi. Nothing much differences for a general user who wants a better performance based smartphone. But according to IHS there is something little to notice about the display of both the rivals.

iPhone 5-Galaxy SIII-display-comparision

Some points made by IHS on comparing the display of iPhone 5 and Galaxy SIII:

  • Galaxy S3’s display is thinner and a wider color gamut, just 1.1 millimeters thick and offers the full color gamut of the NTSC standard: : something to cheer for Galaxy SIII fans. In comparison, the iPhone 5’s display is 1.5 millimeters thick and offers 72 percent of the standard color gamut.
  • Apple’s display also has advantages in terms of overall device thickness because of in-cell touch panel technology, which incorporates the LCD and touch sensors into one, single layer. But the Samsung Galaxy SIII actually beats the latest iPhone in terms of display thickness. The iPhone 5 is slimmer overall due to other factors like battery thickness.

That doesn’t mean iPhone users will get a worse experience. In terms of how users take these type of differences could actually be negligible. For a hardcore fan these little differences will make no sense. In fact, IHS says that the iPhone 5′s screen may actually more accurate and realistic compared to the Galaxy SIII, owing to “better calibration, higher brightness and superior power efficiency.” Samsung’s smartphone, by contrast, could appear “oversaturated and unrealistic,” Vinita Jakhanwal, director for Small & Medium Displays at IHS, noted in a press release.

Another study made by DisplayMate found that the iPhone 5’s screen to be superior to the Super AMOLED HD tech on offer in the rival Samsung Galaxy SIII. The iPhone 5 also boasts the brightest smartphone screen the site has ever tested, while it also has the highest “Contrast Rating for High Ambient Light” on any mobile device.

DisplayMate said that OLED technology not yet been refined to the same degree as LCDs. The brightness of the SIII’s screen “is about half of the iPhone 5 due to power constraints resulting from the lower OLED power efficiency and concerns regarding premature OLED aging. The image contrast and screen readability in high ambient lighting is much poorer than the iPhone 5.

The pixel density on Samsung’s screen is also smaller, with 306ppi compared to 326ppi on the iPhone 5. But Samsung’s display provides true HD resolution at 720 x 1280, compared to 640 x 1136 for the iPhone 5. OLED technology presents its own downsides, including concerns about how organic materials used in their construction ages, and what that will do to OLED lifetime and power efficiency in the longer term.

In the end at the user point of view performance in-hand make more sense and both the rivals have got all the titan specs and doing well on the performance scale.

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