In a press release, Nokia today announced a new rewards program called DVLUP in over 20 countries for Windows Phone developers. Initiative of this program is to boost the app discoverability by empowering developers to increase the visibility and success of their projects via a gamification model.
According to Chanse Arrington, Global Head of Developer Business Tools at Nokia said,
“Nokia’s DVLUP program puts developers in the driver’s seat – providing them with a clear path to get their app featured in app discovery and marketing channels. By leveraging elements of gamification, developers earn points as they improve their app, empowering them to promote their app in marketing, advertising and merchandizing channels like the Windows Phone Store. This creates a more transparent and fair app ecosystem, where developers are in control of their own success.”
Already, DVLUP available as a pilot program in the United States and Canada since November 2012 and now today introduces a more interactive, intuitive user experience with feature consistency across mobile, tablet and desktop platforms to the global marketplace.
In short, Windows Phone developers can create, book, and manage their own app promotion and marketing campaigns built through participation in DVLUP. Nokia calls this “an industry first” since most app stores leverage algorithms to control promotional efforts.
For your information, DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can earn badges and experience points (known as “XP”) by completing quizzes and challenges related to application development. By creating high-quality applications, developers can also earn additional points and unlock even greater opportunities. For instance, developers can promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.
Starting today, DVLUP is available in more than 20 countries including: Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya, Poland, United Kingdom, the United States and Vietnam. DVLUP is free to join.