Microsoft Devices has launched the company’s latest smartphone – Microsoft Lumia 535 Dual SIM smartphone in India at a price tag of Rs. 9,199. It is the first smartphone which comes with Microsoft Lumia brand and it will go on sale starting November 28th. It comes in cyan, bright green, bright orange, white, dark grey and black colors.
Commenting on the launch, Bhaskar Pramanik, Chairman, Microsoft India, said,
“ Today we have consumers in India for whom the mobile phone is not only their primary device, but sometimes the only device they use. Microsoft is committed to delivering the power of everyday mobile technology to everyone through its devices and services such as OneDrive, Outlook, Skype, Bing, Outlook, MSN and Xbox Live which power them. The new Microsoft Lumia 535 sets the benchmark in bringing the best of the Windows Phone ecosystem at an accessible price point to consumers in India.”
Speaking at the launch, Ajey Mehta, Managing Director, Nokia India Sales Pvt. Ltd. (A subsidiary of Microsoft Mobile Oy) said,
“ Innovation should be available to everyone and our endeavor is to make it accessible through our range of affordable Lumia devices. Younger tech-involved audiences are increasingly looking at an uncompromised experience on their smartphones. With access to the best services right out of the box at a price they can afford, we believe the Lumia 535 is an ideal solution to offer young India.”
On the specifications front, it features 5-inch qHD display with a resolution of 960 x 540 pixels and it is protected by Corning Gorilla Glass 3. It is powered by 1.2GHz quad-ore Qualcomm Snapdragon 200 processor which is paired with 1GB of RAM. It runs on Windows 8.1 with Lumia Denim update and has 8GB in-built memory which can be expanded further up to 128GB using microSD card.
On the imaging front, it features 5-megapixel auto focus camera with LED flash and a 5-megapixel front-facing camera with wide-angle lens.
It is a dual-SIM smartphone and has connectivity features like 3G, WiFi 802.11 b/g/n, Bluetooth 4.0 LE and GPS/aGPS.
It packs 1905mAh battery.
As a promotional offer, it comes with several freebies including 500MB free 2G/3G data for Vodafone users for two months, Rs. 6000 worth shopping from Jabong over 3 months, Rs. 600 worth recharge on Paytm (Rs. 150 per month for 4 months), Rs. 720 worth BoxTV subscription for 2 months and eBooks worth Rs. 1500 from Flipkart.