Micromax has launched the company’s latest device in the Canvas series – Micromax Canvas Laptab in India at a price tag of R.s 14,999. It is available exclusively on Amazon.in starting 6th May. It comes with Office 365 subscription and it also has keyboard with a touchpad, which can be used as a laptop.
Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics Limited, said,
“At Micromax, we have always believed in bringing the best in class and innovative devices to the consumers and have always aimed to bridge the gap between actual consumer device requirement and available device offering and hence, the Laptab promises to bridge the same at a very consumer friendly price point. Today’s launch marks our entry into the PC segment, where we intend to drive category growth and not only garner an available market share. We believe that our vision complements the initiatives for Digital India, and we will be launching a range of exciting products over the next few months in the category.”
“Our research shows that the Indian consumer has been looking forward to path breaking innovation in this category and we continue to believe that we have brought a highly desirable device for the deserving Indian consumer. Micromax Canvas Laptab has been designed to address the limitations of the existing devices by offering brilliant specifications that are ideal for the productivity and entertainment needs of students and evolved professionals. With its innovative features like touch enabled display, easy- to-use form factor, pre- bundled Windows 8.1 and Office 365, we expect the Laptab will make the consumer experience a true delight.”
Ms. Debjani Ghosh, Vice President, Sales and Marketing Group and Managing Director, Intel South Asia, congratulated Micromax, saying,
“We are very proud of our collaboration with Micromax and I would like to congratulate them on expanding their footprint into personal computing further. With the introduction of the Intel® Processor powered Laptab, Micromax has strengthened its industry leadership position by being able to offer a comprehensive portfolio across form factors, which will help in getting technology in the hands of more Indian citizens.”
According to Tyler Bryson, General Manager, Marketing and Operations, Microsoft India,
“The technology landscape has changed phenomenally over the past few years, and with it so has the way consumers use their devices. Increasingly people want devices that are mobile and lightweight and help them create while on the move, such as a student working on an assignment or a sales professional submitting a customer proposal. Windows devices excel at these tasks and with the Canvas Laptab, we are making personal computing very affordable. We are excited to partner with Micromax in their foray into this segment.”
Commenting on the new launch and partnership Samir Kumar, Director Category Management, Amazon India said
“We are very excited to be the partner of choice for Micromax and offer customers on Amazon.in an exclusive access to the new Canvas Laptab. We see this as a great opportunity to offer customers across India the ease, convenience & joy of shopping for such a great product.”
On the specifications front, it features 10.1-inch IPS screen with a resolution of 1280 x 800 pixels and it is powered by 1.83GHz quad-core Intel Atom Z3735F processor which is paired with 2GB of RAM. It runs on Windows 8.1, upgradeable to Windows 10 and has 32GB in-built flash memory.
On the imaging front, it features 2-megapixel rear-camera and 2-megapixel front-facing camera for selfie & video-calling.
It has SIM card slots for data access only 2G/3G and connectivity features like Wi-Fi, Bluetooth 4.0, micro USB port.
It packs 7,700mAh battery which offers 10 hours of use time.