MapMyIndia launched the SafeMate, a dedicated, personal safety device for women, children & families at a price tag of Rs. 6,999. A s a promotional offer, it comes with free Rs. 3600 worth first year SIM card connectivity charges & service subscription fees. It is available exclusively on Flipkart and there are limited stocks at the launch & orders are being fulfilled on a first-come-first-serve-basis.


Rashmi Verma, Director & Co-Founder, MapmyIndia, said:

“Our mission at MapmyIndia is to make our world better through maps and location technologies. Hence, making India safer is an important priority for our team. Over the years we have built up tremendous expertise in digital maps, GPS navigation, tracking and location apps. The alarming increase in crime against women and children in India spurred us into thinking about how we could use our sophisticated technology to provide safety to individuals. We wanted to keep things simple so that the technology can be used in the most stressful situation. The result is SafeMate.”

Ms. Verma added:

“SafeMate is a dedicated device and its only function is helping keep your loved one safe. It’s so simple that even a child can easily use it. The initial response from parents, young children and women who have used SafeMate has been great, and we will keep enhancing its safety features in future. I am happy that Flipkart, India’s largest e-commerce marketplace has joined us in achieving our mission by enabling and ensuring easy availability of SafeMate across the country. I warmly invite all parents, families, schools, companies, police forces, and government departments to also join us to help make India and life in India safer.”

Commenting on this partnership, Amitesh Jha, Vice President – Retail, Flipkart said:

“SafeMate is a great way to start our safety product segment. We are excited to exclusively launch this one of its kind product by MapmyIndia. Creating a benchmark in the personal safety segment in India, we are confident that this new offering will be a big hit amongst customers across age groups.”

It is a small, lightweight & portable device which can be easily put in a school bag, purse or pocket. It has in-built GPS & internet connectivity which continuously & securely transmits live location of your loved ones on your mobile phone. In case of an emergency, they can instantly press the large & easily accessible SOS button, which will send email and SMS alerts to you and other designated people so that they can help or organize help from emergency service. You can even see their location on extremely detailed house-level maps from MapMyInia and get direction to them. You can determine the safety of your love ones simply by downloading and logging in to the “SafeMate” companion app by MapMyIndia, available on Google Play Store for Android users, Apple App Store for iOS users and for web browser users.

SafeMate does not require the user to carry and pair an accompanying mobile phone and its battery lasts 3-4 days, after which it can be changed in just a couple of hours. Most importantly, the dedicated SafeMate’s large SOS button is easily accessible and instantly clickable – this is critically helpful in emergencies. Other apps require the phone to be unlocked, app to be opened and then SOS button to be pressed.

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