In May 2013, LINE officially started its operation and the it is continued by launching a TVC in June 2013 with Katrina Kaif. By the end of October 2013, LINE already has 10 million users and by the end of December 2013, it increased to 15 million users. Now, it has 30 million users in India as of today.
Commenting on this achievement, Damandeep Singh Soni, Spokesperson from LINE, said,
“In a short span of time since entering the Indian market, we have surpassed another milestone of 30 million users. Optimal user experience is in the heart of every feature that we bring for our users in India, as we make sure that our new features and services take our users beyond the usual messaging communication experience. As the leading global mobile platform, LINE now offers a variety of communication, entertainment and information features for all users in India to enjoy.”
In India, LINE users show great response towards the dynamic features & services offered through one-stop platform on LINE. Any LINE user can enjoy a more than 20,000 unique stickers in everyday chat and with easy-to-use free voice & video call features help them stay connected anywhere.
LINE has introduced localized stickers such as “Diwali” stickers to spice up the Indian users chat experience. In addition to this, LINE has tied-up with online sellers such as Groupon and Jabong with rewarding deals and in future more valuable partnerships we can see.
The newly introduced ‘LINE REWARDS’ official account enable LINE users to enjoy limitless reward and exciting exclusive offers. The 72 LINE family apps such as LINE camera and LINE SnapMovie are available to create trendy photos and videos. More than 40 dynamic games are available through LINE’s gaming platform creating a complete one-step mobile platform.