In an event in New Delhi, LG Electronics India has unveiled a new range of OLED TVs in India in a price range of Rs. 3.25 lakhs to Rs. 30 lakhs. The LG 2017 OLED TV lineup consist of models 77/65W7, 77G7, 65/55E7, 65/55C7, and 65/55B7B7 series and they are available at select LG retail stores across Pan India.

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According to LG Electronics India, The OLED TV delivers unparalleled viewing experience as they come with Dolby Vision, Dolby Atmos, and colour science expertise by Technicolor. In addition to this, the 2017 LG OLED TVs comes with self-lighting pixels which enhance the picture quality to offer an ultimate experience. With this launch, the company is set to redefine TV viewing experience for the Indian consumers through its superlative technology accompanied with pioneering aesthetics.

The LG 2017 OLED TVs feature Active HDR for displaying next-generation HDR content that is designed to render brighter scenes and greater shadow detail. For your information, Active HDR allows LG TVs to process the picture frame by frame, inserting dynamic metadata where needed. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. Just to let you know, LG’s 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma) this versatility is compounded by the new HDR Effect feature which processes standard definition content frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.

The OLED TV range runs on the latest webOS, a user interface which provides seamless, intuitive navigation with Magic Remote’s scroll, gesture and voice commands.

Press Release Quote:

On the occasion, Mr. Younchul Park, Director- Home Entertainment, LG Electronics India, said:

“Our newly launched range of OLED TVs is a testimony to our commitment to bringing top-of-the-line products and services to our users in India. With the unique and compelling revolutionary technology in the LG OLED TV range, the company has paved a way for the field of smart technology. The all new range of OLED TVs is in line with our vision of empowering Indian consumers with offerings that integrate state-of-the-art technologies and great aesthetics. At LG, we believe that new breakthroughs mark the new highs of human achievement and the newly launched OLED range of TVs is an important step in this direction.”

Mr. Bob Borchers, Chief Marketing Officer & Senior Vice President at Dolby Laboratories said:

“Dolby has always been at the forefront of innovation in delivering spectacular entertainment experiences. Our expanded collaboration with LG enables us to deliver amazing realism across both image and sound with both Dolby Vision and Dolby Atmos to completely transform the home entertainment experience.”

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