Lava has launched the company’s first Android One smartphone – Lava Pixel V1 in partnership with Google at a price tag of Rs. 11,349. It is the first smartphone in the Pixel series too and it comes in White with Silver & Gold colours. It will be available exclusively from Flipkart, starting today and at a same time is available on 4000 modern trade chains & over 32,000 multi-brand outlets across the country, which will be increased to about 1,00,000 gradually.
Commenting on the launch, Navin Chawla, Vice President & Head Product, LAVA International said:
“We are extremely pleased about our association with Google to launch Lava‘s first Android One device, the Pixel V1. This device sets the foundation for a new category of smartphones by Lava that offer a great value and experience to the consumer. Design being our forte, this product has been developed with leading hardware components & specifications that integrate well with Android One. Needless to say, with Google’s stamp of authority on the software coupled with the benefits of the Android One program this device will always stay the latest.”
Caesar Sengupta, VP, Product Management at Google said:
“Google is pleased to collaborate with Lava on Android One – a program designed to help bring high quality, affordable Android devices to everyone. Together we will work to empower the next billion people.”
On the specifications front, it features 5.5-inch HD IPS display with a resolution of 1280 x 720 pixels and it has 73.6% screen to body ratio with minimal bezels. The display is protected by Asahi Dragontrail glass & has oleophobic coating. It is powered by 1.3GHz quad-core MediaTek MT6582 processor which is paired with Mali 400 MP2 GPU & 2GB of DDR3 RAM. It runs on Android 5.1 Lollipop and 32GB in-built memory which can be expanded further by using microSD card.
On the imaging front, it features 8-megapixel rear-camera which can be interpolated to 13-megapixel, LED flash and 5-megapixel front-facing camera which can be interpolated to 8-megapixel camera.
It has dual-SIM support and connectivity features like 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS, USB OTG.
It packs 2650mAh battery.