Jivi has launched the company’s latest smartphone – Jivi JSP20 in India at an initial price tag of Rs. 1,999. It is exclusively available through Amazon.in and it is the cheapest Android smartphone available in market. It comes in black & white and Jivi also offering a flip cover worth of Rs. 499 with the phone.

Jivi Mobile launch.jpg

Commenting on the launch, Mr. Pankaj Anand, CEO, Jivi Mobiles, said,

“Prime Minister’s Digital India program envisages citizens accessing e-services on highly affordable mobile devices. We are supporting his vision of a smartphone in every Indian’s hand by 2019 by shattering the price barrier. However, a sub US$ 33 Android smartphone does not mean any compromise on functionality whatsoever.This launch is bound to trigger the largest conversion of feature-phone users to smartphone users in the country. This is just a beginning. We intend to introduce lowest-priced 3G, dual-core, quad-core and octa-core phones as well in the days to come.In accordance with Prime Minister’s vision of ‘Made in India’, we are considering setting up a manufacturing facility as well in future. The economics are being worked out. The intention is to reduce the electronics import bill of the country in whatever little way we possibly can.”

“It is the only phone in its segment to have an OGS (One Glass Solution) display wherein one of the glass layers in the capacitive touchscreen stack gets replaced by thin insulating material, Indium Tin Oxide, a rare metal, reducing its thickness. What’s more, it’s not just light on pocket but in weight as well- measuring just 95 grams.

Mr. Samir Kumar, Director Category Management, Amazon India, said,

“We are excited to partner with Jivi Mobiles and provide an easy & convenient access to the Jivi JSP 20 smartphone to customers across India. This aligns with our vision of building a place where customers can find, discover & buy anything that they desire to buy online.”

The Jivi JSP20 is specifically made for first time buyers that are moving from feature phone to smartphone. On the specifications front, it features 3.5-inch touchscreen with a resolution of 320 x 480 pixels and is powered by 1GHz processor which is paired with 128MB of RAM. It runs on Android 2.3.5 Gingerbread OS and has 256MB in-built memory which can be expanded further up to 32GB via microSD card.

On the imaging front, it has 2-megapixel rear-camera with LED flash.

It has dual-SIM support and connectivity features like 2G, Wi-Fi, Bluetooth and micro-USB port.

It comes with accelerometer sensor and 3.5mm jack.

It packs 1350mAh battery.

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