Nikon India launched the “I AM MY NIKKOR”, it’s a platform that weaves together a tapestry of narratives as shared by renowned photographers from Asia Pacific, Middle East and Africa. It’s a initiative which brings together diverse range of photographers with their lenses. I AM MY NIKKOR enables photographers to provide different view & beautiful localities of various countries. In addition to this, this campaign also dives into NIKKOR’s extensive arsenal of lenses, highlighting both newly introduced and signature lenses that the photography community has come to love and enjoy.


Mr. Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd. said:

“Nikon has a rich history and tradition of designing lenses that cater to specific needs of potential users. A result of designer’s passion and efforts, each NIKKOR lens is created to capture the perfect shot, bring images to life and narrate a story in itself. With I AM MY NIKKOR initiative we aim to share the journey of image perfection and experience that each lens offers to the photographers.”

Mr. Sajjan Kumar, Vice President – Imaging Division, Nikon India Pvt. Ltd. said:

“Enabling consumers with world-class technology and ability to extract full potential of cameras and lenses is a mission that Nikon stands for. NIKKOR lenses are designed and created very carefully with years of research and hard work. The ‘I AM MY NIKKOR’ campaign provides a unique platform to photographers to share their NIKKOR experience and connect with other visual story tellers to inspire a wide community of enthusiasts and foster a culture of photography.”

I AM MY NIKKOR curates an initial selection of stories from over 11 featured Nikon photographers, painting a picture of each artist and his or her intimate, personal connection to the lens. Accompanying each story, there is a selection of images the photographer has captured with the lens, showcasing the photographer’s work alongside a personal interpretation of the culture of photography. The audience can look forward to an array of tips on image creation techniques, stemming from informative videos and photographers’ anecdotes of on-the-ground experience to help them maximise their potential with NIKKOR lenses.

The website also features the newest addition to the diverse and extensive NIKKOR line-up, the AF-S NIKKOR 24-70mm f/2.8E ED VR, which will be among the first lenses to be highlighted on the website. Visitors of the website find themselves enthralled by the myriad of destinations from all across the world as they discover more stories from behind the lens.

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