Haier has launched the company’s latest refrigerator in the BMR (Bottom Mounted Refrigerator) series – HRB-475SS (450 Litres) at price tag of Rs. 60,000. For your information, Haier is the global leader in Home Appliances & Consumer Electronics and it is the World’s Number 1 brand in Major Appliances for the 7th Consecutive Year* as per Euromonitor International Survey 2015.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said:

“Haier has constantly focused around making products that suit the necessities of progressive contemporary families. In 2006, Haier spearheaded the idea of Bottom Mounted Refrigerator innovation by propelling industry’s first BMRs and from that point forward, we have been always developing on the idea. The new 450 liter BMR is aimed at making the lives of the consumers all the more easy with added capacity and great features. It also reaffirms our previous campaign, “Jhukna Mat” that disposes of the requirement for the Indian customer to bend to get to the less commonly utilized things in a refrigerator.”

Haier has introduced the all new refrigerator to suit the evolving needs of a modern contemporary Indian family. The BMR series reduces bending by 90%* and empowers the consumers to bend less while accessing items. The new BMR model is accurately designed with revolutionary features such as direct cool inverter technology which helps in saving up to 30% of electricity. With an expanded storage room for non-frozen products in the upper portion of the fridge.

The refrigerator is armed with functionalities such as 1 touch LED Control, Convertible My Zone which helps in changing the temperature of a specific section of the refrigerator from -3 to +5 degrees Celsius depending upon the food type, Fuzzy logic makes the refrigerator sense the outside temperature and accordingly sets the inside temperature.

With its Holiday function, the refrigerator save energy by automatically switching off the fridge portion and keeping the freezer at -13 degree. Additionally, the refrigerator has 2 times bigger vegetable and fruit crisper compared to any conventional Frost Free or Top Mount refrigerator. The super cool and super freeze functions enable the fridge portion to cool with faster speed whenever needed.

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