Google’s next generation of Google TV products are rebranded as “Android TV”. The move to Android TV allow manufacturers to add custom software on top of an Android-based TV software.
GigaOM reports that OEMs producing new Google TV products have informed them that Google is officially changing the branding to Android TV for the next round of products hitting the market. Right now, the company has not yet made the branding change official, while partners are not including “GoogleTV” branding on recently announced products:
Some of Google’s hardware partners have already made the switch. Sony introduced a new smart TV adapter dubbed the Bravia TV stick last month. The device is based on the most recent version of Google TV, but Sony’s announcement didn’t mention that fact once… Even members of the original Google TV team have started to drop that name when talking about their work. A recently-scheduled developer event in Seoul was officially called “Android TV Developer Day,” and some developers have started to change affiliations in their online biographies from “Google TV” to “Android TV.”