Fujifilm India has launched the company’s latest camera in the Instax Mini series – Instax Mini 70 & instax Mini HELLO KITTY at a price tag of Rs. 11,500 & Rs. 8,900 respectively. Additionally, the company also launched the first instant smartphone printer – the Instax SHARE at a price tag of Rs. 14,500. The Instax Mini 70 comes in three colours Canary Yellow, Island Blue & moon White. The Instax series from Fujifilm is a range of instant of cameras that was launched earlier this year and it has an analog type printing capability which enable users to obtain on-the-spot high quality credit-card size photos instantly. The instax camera is very easy and fun to use and enables users to capture memories in print, gift them or preserve them forever.


Commenting on the occasion, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said:

“We are very happy with the response received by our existing range of instax cameras and we thank our customers for embracing our products with so much vigor. In order to further wow our customer, we launched new addition to the instax series – Instax mini 70 and Instax mini HELLO KITTY along with the instax SHARE. These products, designed keeping in mind the ever changing preferences of the Indian youth, offer unique features to complement the needs of these young customers. We are very excited about our new instax mini 70, HELLO KITTY and Instax SHARE and certainly hope it will be received with as much vigor as our earlier range of instax cameras.”


The instax mini 70 features versatile shooting modes like the new ‘Selfie’ mode wherein users can press the selfie button to take images. As soon as you press the selfie mode, the camera can automatically adjust the focal length and brightness to the level optimized for selfie shots. The selfie mirror beside the lens is useful to check the framing to achieve the best angle. With Automatic Exposure Control you can easily the both main subject and background in natural brightness. To achieve this, users only need to press the shutter button and the camera can automatically detect the surrounding brightness and adjust the shutter speed and flash amount accordingly.


The “instax mini HELLO KITTY” is an instant camera produced in collaboration with Sanrio Co., Ltd., the copyright holder of Hello Kitty branded products. The camera has been designed with Hello Kitty’s signature large ribbon and lovable face, and comes with a tartan shoulder strap for easy portability. The camera specifications remain the same as the Instax mini 8.


Fujifilm instax SHARE smartphone printer SP-1 allows you to take instax prints wirelessly from smartphone images. via the downloaded proprietary app. The app offers various features to adjust the image to your liking. A diverse lineup of templates is also available, making photo printing more enjoyable.

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