The leading global paints and coating company AkzoNobel and he makers of the Dulux Paints now offer latest solutions based on the changing consumer trends. The company has introduced the latest app “Dulux Visualizer” and it can downloaded free of cost from Apple App Store & Google Play Store. It is an innovative and user-friendly app in paint industry that uses augmented-reality technology to gratify the evolving needs of the new age consumer.

Dulux Visualiser_Farhan Akthtar

Speaking at the launch, Jeremy Rowe, Managing Director, Decorative Paints, South East & South Asia, AkzoNobel said,

“The demand for decorative paints in India has increased with the global trend of urbanization, the country’s impetus on strengthening infrastructure and development of emerging cities. India is a high growth market for AkzoNobel and we have made significant investments in strengthening our capabilities in the country. Our global presence, permeated by insights into consumer trends gives us the opportunity to apply innovations and best practices from around the world to design products best suited to each global geography, including India.”

Sharing his insights on AkzoNobel’s Decorative Business in India, Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said,

“Dulux has continued to drive growth with its superior value proposition and consumer-connect in all markets. The mounting consumer appreciation has been reflective of the trust in our innovative products and services. This year has been particular encouraging with Dulux Superclean being voted as ‘Product of the year’ while brand Dulux has been selected as a ‘Superbrand’. The Dulux Visualizer is our latest offering to the Indian consumer in order to facilitate the ease of choosing colours that go with his family’s personality. Even before its formal release today, we have seen over 100,000 downloads and a very positive rating in app stores.”

Farhan Akhtar, Actor, Director, Singer and Brand Ambassador, Dulux, said,

“Backed by a rich heritage and international standards of quality, Dulux has emerged as a leading player in styling décor. Its products give both an aesthetic and functional edge, taking product performance to a whole new level. I am privileged to be associated with Dulux. Its legacy and lineage are unmistakeably distinct.”

The Dulux visualiser app with its augmented-reality feature, allows one to picture the walls even before painting them. The app gives an instant and realistic impression of how any room will look, in the colours of one’s choice.

The app is available in Apple App Store And Google Play, download it for free.

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