Canon India has launched the new camera under IXUS and Mirrorless series camera and the products are IXUS 285 HS, IXUS 180, IXUS 175, the EOS M3 and EOS M10. For your information, the IXUS series cameras are equipped with an auto-zoom function which automatically frames the image according to the number of subjects, making it ideal for consumers who prefer a compact & easy-to-use camera for any occasion. The Canon EOS M cameras are Canon’s mirrorless offerings which gives consumers the power of an EOS Camera in a simplified form.

Canon EOS M Mirrorless And Compact Camera

Commenting on the launch, Mr. Andrew Koh, Vice President of Consumer Imaging and Information Centre, Canon India said:

“Quick innovation is only the key to success in the digital imaging industry, and Canon has harnessed imaging know-how to develop new and versatile camera models with advanced features and remarkable quality. With the launch of our new cameras, Canon has set another benchmark in the genre of compact cameras and mirrorless cameras market. We hope that the new cameras create interest among users and encourage us to deliver more such quality products in the future.”


According to Canon India, IXUS 285 HS is perfect for any occasion as it features 20.2-megapixel CMOS sensor, results in high-resolution photos which can be shared via Wi-Fi & NFC. The Canon IXUS 285 HS comes with Canon’s Zoom Plus technology and it can be doubled to 24X without any noticeable loss in quality. It is powered by DIGIC 4+ image processor and it produces high-quality image & ensures high speed processing with lower power consumption. The Canon IXUS 285 HS costs Rs. 12,995 only.

IXUS 175

According to Canon India, the Canon IXUS 175 is for those, who are looking to buy their first camera. The settings on this camera are very straight forward and require simple push of a button. Its compact size, light weight design and simple to use features makes it suitable camera for beginners and for everyday use. The Canon IXUS 175 costs Rs. 6,995 only.

IXUS 180

The Canon IXUS 180 comes with 10X Optical Zoom and it has 20-megapixel sensor. It has support for Wi-Fi & NFC and powered by DIGIC 4+ image processor. It is slim & lightweight body and packs all great features. The Canon IXUS 180 costs Rs. 7,995 only.


The Canon EOS M10 is the lightest camera in the series and it is portable and user friendly. It comes with large APS-C sensor and the fast Hybrid CMOS AF II auto-focus system which helps you to catch even more photographic opportunities. The good thing about Canon EOS M10 is that, the Self Portrait mode shortcut icon automatically displays when you tilt the LCD monitor 180 degree and it allows you to activate effects such as the skin smoothing effect with just one touch. It is packed with features and compatibility with the entire series of EF and EF-S lenses (via a separately sold adapter), the EOS M series are aimed at photography enthusiasts looking for high image quality and performance in a more portable form factor. The Canon EOS M10 + EF-M15-45 IS STM lens will be available at INR 39 995.00 one


The Canon EOS M3 is powered by Hybrid CMOS AF III technology and it ensures fast live view focusing and accurate tracking. It features 24.2-megapixel APS-C size CMOS sensor which is paired with latest DIGIC 6 image processor image quality. The EOS M3 is also compatible with Canon’s arsenal of over 70 EF lenses via a mount adapter, to meet the needs of every photographer. The Canon EOS M3 + EF-M18-55 IS STM lens will be available at INR 49 995 only.

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