ASUS India has launched a new – #Zoomography in India. It’s an opportunity for the consumers to experience world’s thinnest smartphone with 3X optical-zoom. With this campaign, the company encourages the users to explore their creativity while capturing the beauty of the world though the Zenfone Zoom’s powerful camera.

Marcel Campos, Marketing Director, Mobile Division – ASUS India, said,

“We are extremely glad to see the response we have received for the Zenfone Zoom till now. We always strive to create products that stand out by means of their technological achievement, and at the same time, appeal to the creativity of our audience. With the Zenfone Zoom, our intention was to introduce mastery to the art of clicking a photograph through the smartphone camera. This resulted in a product that combines panache, artistry and luxury with features that are useful to the photographer in everyone. We are sure #Zoomography will give our patrons and photography enthusiasts a chance to nurture the artist in them.”

To participate in this campaign, first you have to purchase the Asus Zenfone Zoom smartphone from Flipkart or any ASUS authorized partner. After purchasing the smartphone you have to register the product purchase details on http://asusindiapromo.com/register/. Once the details are confirmed, the buyers will get an assured chance to win free vouchers worth of Rs. 8,000 which includes GoIbibo vouchers worth of Rs. 6,000 and Flipkart vouchers worth of Rs. 2,000. The offer is valid on all purchases that made from 18th to 30th April, 2016.

Apart from this, Dubbed ‘Shoot At Sight’ the next leg of #Zoomography allows participants to even win the ZenFone Zoom itself! Users simply need to upload and share the most unique and spell-binding photographs of India on https://asus.in/zenfone-zoom/ These photographs should be spontaneous, original and should portray the true beauty of India. Open for voting by fans, 3 of the best photos selected give the photographers a chance to win the Zenfone Zoom. This contest will also run from the period of 18th April to 30th April. The time frame will also see known 30 celebrities like Richa Chaddha, Irfan Pathan, Rannvijay, Malaika Arora Khan, Karan Singh Grover etc. share their experience with the Zenfone Zoom on social media.

To showcase the true power of the Zenfone Zoom, a smartphone with DSLR- like capabilities, ASUS has worked with David Sandberg, an acclaimed global filmmaker to create thrilling short films that depict the ‘Zoom’ in its full glory.

On the films, Sandberg said:

“When ASUS approached me to shoot five videos for Zenfone Zoom, I was excited about the zoom feature of the smartphone and the possibilities of how I could present it. ASUS gave me a blank canvas to work with — it’s rare for a client to be so open, and I really appreciate that. I am sure the end result will show how much fun we had working on this project.”

The most recent addition to ASUS’ fast-evolving smartphone family, the Zenfone Zoom offers a 13MP PixelMaster camera with 3X optical zoom and laser auto-focus in a sleek form-factor which enables users to create incredible images while delivering powerhouse performance through a 64-bit quad-core processor. The Zenfone Zoom is available at a price of Rs 37,999 in India.

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