Asus launched the company’s latest smartphone – Asus Zenfone Max in India at a price tag of Rs. 9,999. It comes in White & Black colour and will be available on Flipkart & Amazon.in. It is specifically created for people who demand long-lasting battery life. The pre-booking will start from today at 12:00 P.M. and it will be sold at ASUS Exclusive stores & other retailers from second fortnight of January.

Asus Zenfone Max

Commenting on the launch and pre-booking, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said:

“Timed perfectly with the new year, ZenFone Max takes our vision of providing luxury at an affordable price further. It combines a powerful battery with an innovative camera making it the perfect utility product for users who demand performance at all times. We are sure the phone will be appreciated by our patrons and take us a step closer to repeating the success we saw last year.”

On the specifications front, it features 5.5-inch HD IPS display with a resolution of 1280 x 720 pixels and it has 178 degrees view angle. It is powered by 1.0GHz Qualcomm Snapdragon 410 MSM8916 Quad-Core processor which is paired with Adreno 306 GPU & 2GB of RAM. It runs on Android v5.0 Lollipop operating system with Asus Zen UI 2.0 on top of it and it has 16GB in-built memory which can be expanded further up to 64GB via microSD card.

On the imagining front, it features 13-megapixel rear-camera with LED flash, laser auto-focus and 5-megapixel front-facing camera for selfie & video-calling.

It has dual-sum support and connectivity features like 4G LTE/3G, Wi-Fi, GLONASS, A-GPS, Bluetooth.

It packs 5000mAh battery which offers 37.6 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback. It also comes with reverse charge, you can use Asus Zenfone Max to charge other devices too.

Asus Zenfone Max Specifications

  • Display: 5.5-inch HD IPS display with a resolution of 1280 x 720 pixels and it has 178 degree viewing angle
  • Processor: 1.0GHz Qualcomm Snapdragon 410 MSM8916 Quad-Core processor which is paired with Adreno 306 GPU
  • Memory:2GB RAM, 16GB in-built memory which can be expanded further up to 64GB
  • Operating System: Android 5.0 Lollipop operating system with Asus Zen UI 2.0 on top of it
  • Camera: 13MP rear-camera with LED flash & Laser Auto-Focus, 5MP front-facing camera for selfie & video-calling
  • Dimensions: 77.5 x 156 x 10.55 mm
  • Weight: 202 grams
  • Connectivity:4G LTE/3G, Wi-Fi, GLONASS, A-GPS, Bluetooth
  • Battery: 5000mAh
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