Asus has launched the company’s latest smartphone & new variant of Asus Zenfone Max in India at a starting price tag of Rs. 9,999. It comes in four colours – black, orange, white & blue colour and will be available through Flipkart, ASUS Exclusive Stores & retail outlets across India. Originally, it was launched earlier this year and Asus also released the new Ad for the phone featuring its brand ambassador, Sonakshi Sinha.

Asus Zenfone Max

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said:

“Zenfone Max has been one of our star products. The product features including its long battery life, ability to be a portable charger for other devices, stunning good looks and an affordable price resonated well with our audiences and helped us deliver our promise of making luxury affordable. The enhanced version of the Zenfone Max with a brand new processor, increased memory and more pwersonalization options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product.”

Asus Zenfone Max Unboxing

On the specifications front, it features 5.5-inch HD display with a resolution of 1280 x 720 pixels and it is protected by Corning Gorilla Glass 4. It is powered by 1.5GHz Octa-Core Qualcomm Snapdragon 615 processor which is paired with Adreno 405 GPU & runs on Android 6.0.1 Marshmallow with ZenUI 2.0 on top of it. It comes in two variant 2GB RAM & 3GB RAM. It has 32GB in-built memory which can be expanded further up to 64GB via microSD card.

On the imaging front, it features 13MP rear-camera with real-tone flash, laser auto-focus and 5MP front-facing camera for selfie & video-calling.

It has dual-SIM support and connectivity features 4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS.

It packs 5000mAh non-removable battery and can work as a power-bank for other devices too. The company claims that the ZenFone Max can deliver up to 914 hours of standby time and up to 38 hours of talk time.

Asus Zenfone Max First Impressions

Asus Zenfone Max (ZC550KL-6A072IN/ZC550KL-6M079IN) specifications

  • Display: 5.5-inch display with a resolution of 1280 x 720 pixels and protected by Corning Gorilla Glass 4
  • Processor: 1.5 GHz Octa-Core Snapdragon 615 processor with Adreno 405 GPU
  • Memory: 2GB/3GB RAM, 32GB internal storage, expandable memory up to 64GB with microSD
  • Operating System: Android 6.0 (Marshmallow) with Zen UI 2.0
  • Rear-Camera: 13MP rear camera with f/2.0 aperture, Real Tone flash, Laser Auto Focus
  • Front-Camera: 5MP front-facing camera, f/2.0 aperture and 85-degree wide-angle lens
  • Dimensions: 77.5x156x10.55 mm
  • Weight: 202g
  • Connectivity: 4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • Battery: 5000mAh (non-removable) battery
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