has announced the expansion of its Consumer Electronics Store with the launch of AmazonBasics. AmazonBasics offers range of high-quality digital & home accessories for customers who want exceptional value & quality.


Commenting on the launch, Samir Kumar, VP Category Management, Amazon India, said:

“AmazonBasics brand was created with the vision of providing the best combination of selection and price to our customers. The range has been designed to add value to our customers by offering high quality products at lower prices. With 1-year warranty, appealing designs and reliable quality, AmazonBasics is targeting to offer an enhanced customer experience through a wide range of products. We are excited to make our global product portfolio available to customers in India”.

Back in 2009, it was launched in USA, AmazonBasics products are available across most of the Amazon’s global marketplace. At the time of launch, the AmazonBasics line in india currently includes products like Apple-certified lightning cables, data cables for Android devices, audio video cables and adapters. Going ahead, the product line will be rapidly expanded to reflect the global selection. With the launch of AmazonBasics, customers will be able to enjoy greater selection of high-quality products at value pricing.

Like all products sold on, customers can read customer reviews and see what other customers have purchased after viewing these products. AmazonBasics products come with a one-year warranty and are eligible for expedited deliveries.

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